The ultimate branding education in fashion, luxury, consumer goods and technology: leading brand consultancy firms such as Landor, FutureBrand, Interbrand, PwC, Deloitte and CBA came together to create this Branding Course, a single and engaging academic program.
The Master is a branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environments. Across disciplines, countries and cultures.
Credits
Duration
Start
November
Language
The course includes the following topics:
– Brand analysis
– Brand strategy & innovation
– Brand identity and design
– Brand communication
– Branding focus Asia
– Branding project work
Master’s degree students will be able to manage the brand aspects from the creation to the development and management;
adopt business development strategies and methodologies from the major leading consultancy firms, both as an entrepreneur and as a consultant;
develop and drive the brand expression across identity, communication and activations; operate in the branding market with a strategic innovative vision, to innovate branding models according to design methodologies all over the world.
Raffles Milano flexible Master structure, organized into Foundation, Pro, and Elective modules, allows students to build a personalized academic pathway while completing the full International Master Diploma experience.
Benefit from small class sizes and a learning environment built around creative problem solving. Classes will take place in Milano, where the branding professionals from all over the world will join the students to work together; during the year the class will have the possibility to expand branding knowledge meeting in the Singapore campus Asian consultancy firms. Students are encouraged to explore new approaches to design and innovation. The integration of emerging technologies, including Generative Al, alongside a strong focus on project management and strategic thinking, ensure every student’s talents and ambitions are fully supported.
The Master’s program will provide the student with the skills needed to start their careers in the roles of: Brand Director, Brand Manager, Brand Strategist, Brand Advisor, Brand Consultant, Brand Designer, Designer Manager, Strategic Designer.
