Lime, the shared electric mobility company, partnered with Raffles Milano for the 72 Hours Challenge. Students created Designing Urban Sustainability, a limited-edition series of Lime e-bikes and e-scooters with new graphic liveries for Milan Design Week 2025.
The brief followed Lime’s values of sustainability, innovation and teamwork. Students from Visual and Graphic Design and the Visual Design and Communication Master worked on the look of the vehicles and on wider questions: how people use them, their environmental impact and how they fit into the city.
For the students it was a chance to work on micromobility with a leading company and see their graphics on real vehicles.
