Senco Gold & Diamonds, the Indian jewellery brand known for its heritage and craftsmanship, was the partner of the 72 Hours Challenge at Raffles Milano. In three days, students designed contemporary jewellery for a global audience that still respects the traditions of Indian design.
Working in mixed teams from Fashion Design, Fashion Communication and Marketing and jewellery design, they developed gold collections with coloured stones, balancing heritage and innovation for buyers who look for identity and storytelling in what they wear.
The project shows how Raffles Milano uses real briefs from international brands to train designers with a global outlook.
