Lime, the shared electric mobility company, partnered with Raffles Milano for the 72 Hours Challenge. Students created Designing Urban Sustainability, a limited-edition series of Lime e-bikes and e-scooters with new graphic liveries for Milan Design Week 2025.
The brief followed Lime’s values of sustainability, innovation and teamwork. Students from Visual and Graphic Design and the Visual Design and Communication Master worked on the look of the vehicles and on wider questions: how people use them, their environmental impact and how they fit into the city.
For the students it was a chance to work on micromobility with a leading company and see their graphics on real vehicles.
Preferenze cookie
Seleziona le categorie di cookie che desideri attivare. I cookie necessari sono sempre attivi e non possono essere disattivati.
Essential for the site's functionality (e.g., shopping cart, session, security, saving cookie preferences). They cannot be deactivated.
They allow the site to remember your choices (e.g. language, region) to offer you a more personalized experience.
They collect information in aggregate form on the use of the site for statistical purposes (e.g. Google Analytics).
Used to show relevant advertisements and measure their effectiveness (e.g. Google Ads, Meta Pixel).
