One of the highlights of the academic year at Raffles Milano has just come to an end. The 2024 edition of the eagerly awaited 72 Hours saw students organize themselves into groups and work on briefings launched by Leroy Merlin, Outpump and Wall of Dolls. A giant tag on glass welcomed everyone with the key message ”DESIGN EVERYTHINK“. From that moment on, the groups began to explore bold ideas and experimentation.
For the entire 72 hours, our school was transformed into acreative garage. The students collaborated tirelessly, transforming classrooms into workspaces where ideas took shape. Many chose to sleep at the university, completely immersed in the spirit of the event. There were plenty of moments of sharing and fun, making the experience even more special.
A special invitation accompanied the entire event: “Leave your de-sign”. Collages, drawings, post-it notes, symbols, and phrases filled the walls, telling what design means to each of the participants.
An event that, more than a creative challenge, was an opportunity to learn how to work in a team, manage time, and face real challenges.
72 hours is an innovative project by Raffles Milano, conceived by our designers to put into practice the idea of hybridization creative collaboration between different disciplines and skills. It is a three-day event during which students have complete access to the school's facilities to develop their work. The heart of the project is a brief launched at the beginning of the 72 hours, which challenges groups to develop original and innovative solutions. The goal? To leverage different skills, experiment, and have fun. A unique and exclusive opportunity to learn by collaborating in a dynamic and stimulating environment.
